Director of B2B Marketing & Communications

Description: Dubai - 1. Develop and implement communications and media strategy for MENA and Turkey markets that drives growth and brand awareness; 2. Develop and manage thought leadership platform that utilizes integrated marketing-digital and social media communications, advertising, events, etc; lead market research; 3. Supervise and approve marketing material, from website to hard copy brochures; 4. Measure the performance of PR and marketing campaigns, gain insight and adjust strategy and tactics accordingly; 5. Analyze consumer behavior and adjust email and advertising campaigns accordingly. Qualifications 1. Minimum of 8 years of leadership experience in marketing; 2. Experience in advertising or technology industry; 3. Global experience with global brands and markets; 4. Excellent written and verbal communications in English and Arabic; 5. Proven experience in identifying target audiences and in creatively devising mutual-channel marketing campaigns that engage, educate and motivate; 6... - Permanent - Full-time

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