Manager Trade Marketing GCC

Adidas - Dubai - Key Responsibilities: Managing the presentation of the Reebok brand across all the channels including the distributor Driving sustainable and profitable business through adequate Trade Marketing planning and execution at the POS Provide input to the development of the overall local go-to-market plan according to channel/account needs Align with the local sales team (WHS Teams, WWTW accounts), distributor (Al Futtaim) and Franchise Partners (Apparel Group) in regard to account specific marketing plans and their execution Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities Present account marketing plans to all key players internally and externally Analyze and measure campaign effectiveness Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio ...

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