Manager - Destination Development

Expo 2020 Dubai - Dubai - The Destination Development Manager will play an essential role in the delivery and production of comprehensive above and below the line marketing plans, travel trade itineraries and expo 2020 product marketing materials as part of the wider Destination Marketing strategy. Main responsibilities for the role include: - Lead on building product itineraries for international market segments; - Work with partners to develop itineraries that meet their needs, in line with business aims and provide destination specific advice and guidance to all stakeholders as required; - Produce materials for marketing campaigns including the development of appropriate collaterals and destination marketing specific content pertinent to each stage of the buyer journey (ATL, BTL, TTL); - Create and curate content to support B2B2C marketing projects; - Manage the relationship with agencies, copywriters, printers and internal and external designers in the production of marketing campaigns with partners...

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