Director Concept to Consumer Emerging Markets 1

Adidas - Dubai - Purpose & Overall Relevance for the Organization: Responsible for creating the most efficient EM (Emerging Markets) Omni channel range framework and work closely with the EM BU teams to populate and deploy key Brand concepts within it. To lead the CTC Merchandising process (seasonal cycle) throughout the entire Market including Merchandising strategy and vision. Key Responsibilities: Deploy concepts-to-consumer concepts (plan concept merchandising and allocation cross-channel, by account, city and key doors to optimize consumer impact and range efficiency Lead the development of a One EM range architecture, ensuring an optimal number of articles by distribution segment are offered, while maximizing overlap of the range between countries to offer a more efficient range in EM Lead development of ONE EM pricing framework including pricing corridor framework and control adherence to this framework to maximize standard margins Align country teams behind the ONE EM ranging strat...

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