Digital Media Strategist

Easa Saleh Al Gurg Group - Dubai - Responsibilities: Key Accountabilities Grow the digital marketing and ecommerce strategy for various retail and lifestyle brands within ESAG (Easa Saleh Al Gurg Group). Lead the development and implementation of all digital marketing strategies including SEO, SEM, PPC and display, affiliate marketing, mobile marketing, retargeting, email, and social. Drive online customer acquisition strategy. Identify new channels and evaluate new technologies that are relevant to the Group. Optimisation Develop, manage and optimise end-to-end performance of all eCommerce and noneCommerce websites. Manage key processes to support eCommerce merchandising, marketing and operations. Draft customer journey flows and carry over conversion-oriented cart abandonment plans. Implement user experience developments and recognise potential functional issues. Manage customer reviews and strategise to maximise conversions. Optimising content for SEO and social media platforms such as Goo...

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