Senior Manager Equity & Innovation Biscuits

Mondelez International - Dubai - Key Purpose: This role is responsible for developing and leading brand strategies across equity & innovation as well as aspects of the communication plans. This will require managing cross functional teams and working across agencies to deliver brand growth. You will be a key member of the Biscuits Marketing Team in the category's journey to growth. The role is responsible for managing the process from identification of innovation opportunity areas to pre-launch of business proposition and leading brand strategy & communication work. Primary Accountabilities / Responsibilities - OWN the multiyear innovation & equity strategic growth plan for Biscuits MEA, including demand spaces where to play. - OWN brand strategy: brand equity, portfolio architecture, brand foundations, creative platform, innovation pipeline - OWN the development and delivery of the MEA biscuit innovation funnel over a 3 year horizon, including region-wide, major innovation projects, which are either new categ...

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