Director Originals BU - Emerging Markets

Adidas - Dubai - Purpose & Overall Relevance for the Organization: Act as a GM and guardian of the category within Emerging markets in the definition of local short- and medium-term objectives for the Business Unit. Implement Global Concepts-to-Consumer strategies in a locally relevant way, working closely with local teams from clusters, considering different realities / needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice and message reaches the consumer today, tomorrow and in the future in a consistent way from our communication through our products up to the point of sale experience. Key Responsibilities: Deliver powerful, compelling, commercial, viable range/concept selection for EM to support the overall brand strategy, purpose & direction for Emerging Markets, balancing both Brand and commercial considerations, and supporting the overall business strategy. Responsible for developing and delivering a complete 3-5-year category plan for...

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