AGM, Branding & Merchandise

Madison Pearl - Dubai - Job Responsibilities The incumbent is primarily responsible for supporting the General Manager Group Communications with designing the Branding and Merchandising business strategy, and the implementation of Branding and Merchandising strategy within local and international branches of the bank. The incumbent will lead the initiative to develop the branding/ rebranding strategy, translate it into implementation steps, and direct the team to execute it while ensuring compliance of branding with the bank's communication strategy. Key Accountabilities Create and contribute in building organizational vision, mission & values, and align the Bank towards the same. Communicate with diverse stakeholders within and beyond the organization through impactful communication. Set the short, medium, and long term strategy objectives for the Branding and Merchandising function Oversee the implementation of print works and branding materials in branches by following up with the merchandising fu...

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