Egm Healthcare Digital Field Marketing Leader

Dubai - Essential Responsibilities: Demand Creation & Funnel Acceleration: Responsible to develop and execute demand creation & funnel acceleration tactics supporting product and solution commercial launch plans and IB (Installed Based) Marketing initiatives -Outbound and inbound marketing (Events, Direct Marketing, Email, Social Marketing etc.) and prepare all channels to support those programs -Developing advertising and promotion strategy in support of demand creation and funnel acceleration activities -Measure effectiveness of all relevant marketing activity in the region • Lead Management: Responsible of building and managing marketing generated leads. Managing lead creation; lead to opportunity conversion, value of marketing generated leads and opportunities, win/loss ratio of converted opportunities• Installed Based (IB) Marketing / Account-based Marketing (ABM): Lead IB/ABM marketing programs in order to increase share of wallet, drive IB Retention & Customer Loyalty. Establishing re...

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